KEVIN DEMOFF: He looked great throwing the ball today (at the OTA). We have focused on getting him healthy as his athleticism is vastly underrated, and getting him to move around the pocket will be as instrumental in his health as anything else.

KEVIN DEMOFF: I assume you're talking about the "throwback" uniforms. We have to wear the current throwbacks for two more years. When that time period is up, we will re-evaluate what our alternate jerseys should look like, but yet, I am a big fan of the blue-and-whites.

KEVIN DEMOFF: Yes. We will wear the throwbacks during our 75th anniversary celebration game. Stay tuned for more info.

KEVIN DEMOFF: The new rookie pay system makes signing draft picks very easy, which is why you have seen a number of teams sign their entire draft class already. Coach Fisher and Les would like to have the rookies become part of team during the offseason before dealing with the headaches of their contract. We may be on the later end of signing, but there won't be any problems, as both the clubs and the agents have the answers to the test.

KEVIN DEMOFF: We have spent a lot off time tyring to grow the team regionally around St. Louis. This year, for the first time, our preseason games on the Rams Broadcast Network, will be available in 8 states, and within every television market within 250 miles of St. Louis _ including Springfield. Regional growth is paramount to our club's success.

KEVIN DEMOFF: I know it is great lore that pictures of previous players were taken down, but that just never happened. There was one picture from the Super Bowl that disappeared before the previous regime (Spagnuolo/Devaney) started. Otherwise, all the pictures remain the same. However, the club has increased our alumni efforts over the past few years, as evidenced by Marhall Faulk and Orlando Pace joining preseason broadcast booth last year. We believe you can never do enough to welcome back former players and coaches.

KEVIN DEMOFF: Training camp this year will be in Earth City, as it has been the past three years. Coach Fisher usually likes to train at the facility. However, we all recognize that we'd like to take select practices in the future to regional spots if possible.

KEVIN DEMOFF: I know Les and the scouts previewed the next year's draft class before we started our 2012 draft meetings. It is helpful to know what strengths a future draft class might hold as you evaluate the strengths of a positional group in each draft. Les would be better equipped to answer this, but I would think that only plays a minor role as our focus is on getting the player evaluations right.

KEVIN DEMOFF: We were very excited when Torry signed a one-day contract to retire as a Ram. We continue to talk to him about ways to get involved with the club, and I expect you will see him around St. Louis more often in association with the club.

KEVIN DEMOFF: Read the Post-Dispatch tomorrow. Let's see how good Jim is.

KEVIN DEMOFF: Stan has been emphatic on more than one occasion that he was part of the charge to bring a team to St. Louis, and that he did not do that to lead the charge out of St. Louis.

KEVIN DEMOFF: I wish I could take credit for our draft day moves, but Coach and Les had a great plan and executed it very well. It just so happened, a few of the times I answered the phone. But they deserve all the credit.

KEVIN DEMOFF: Quite simply, we need to win more football games. Prior to last seasons' collapse things seemed headed in the right direction on and off the field. A bad season on the field makes everything seem wrong off the field. I read all the time that we don't get PR and that we are the stupid-est team around. I think much of that has to do with a disappointed fan base that needs to see some winning football to get energized.

KEVIN DEMOFF: The goal in adding future first-round picks was to be able to control the draft in future years and to take advantage of getting top talent through the rookie pay system. Much of our future planning and current budgeting surrounds re-signing our core players, adding top talent through the draft, and selectively signing young core free agents. Through our trades, in 2014 we will have, 12 players on our roster from the first and second rounds playing under new rookie pay system contracts. That allows us to build a great young team while spending on proving veterans.

KEVIN DEMOFF: Mom, I told you to stop logging in as Josh.

KEVIN DEMOFF: Our season ticket renewal rate is in line with where it has been in previous years. I know many of our fans would like to see the team improve and the lease situation resolved, but that does not seem to have dampened enthusiasm with our fans. Are we at 100 percent (renewal)? No. But given what our fans have put up with on the field the past five years, we are grateful to have such a passionate season ticket base.

KEVIN DEMOFF: Our coaches and players are excited to prove that they aren't the SOSAR _ those of your familiar with Dana Stubblefield in '95 know that that means. Watching the energy on the practice field today was uplfiting and I think with a new coaching staff and significant roster turnover we believe this group can contend veryy soon. As Coach Fisher said over the weekend, "we aren't rebuilding."

KEVIN DEMOFF: There is nobody who would love transparency in this process more than me. We have tried to become a more open and communicative organizationn over the past few years. That being said, I know we aren't going to win the PR battle on the lease negotiations by keeping things confidential. But ultimately, I would rather have bad PR with good results than good PR with bad results in this process.

KEVIN DEMOFF: I got my start in the Arena League in 2000 with the LA Avengers. I got to make a lot of mistakes away from the public eye and we managed to build a pretty good Arena League team. Through that experience I made a lot of good NFL contacts, which helped open the door to an NFL job with the Buccaneers. Of course, having a respected father in the NFL world never hurts.

KEVIN DEMOFF: Not that I would say anything negative, but Les has exceeded all of my expectations in his first few months as our GM. When you go through the interview process every candidate is a projection into the GM chair. Les has not only met that projection, but his authenticy and energy are playing a big role in the culture change at Rams Park. He is also comfortable making bold moves which was one of the most attractive parts of his resume. It's good to see that carry over in St. Louis.

KEVIN DEMOFF: Coach and Les share a philosophy of drafting and developing talent. Too many times this organization has tried to take shortcuts to build a winner. The number of stops and starts we've had prove we've taken a wrong approach. The focus this year in hiring a new head coach and GM was to find a tandem that would draft well and make the entire roster better through skill development. The approach you're talking about is exactly the approach we set out to achieve. I think that is why our fans are excited about this team's future.